Citizen, the leader in watch-making innovations, expanded its reach when it opened its first mono brand store in Cebu on January 29 at the Upper Ground Floor of The North Wing SM City Cebu.

Since establishing its mark in 1918 as one of the frontrunners in the watch industry, Citizen has been widely recognized for pioneering the world’s firsts in timepiece technology such as radio-controlled and satellite-synchronized timekeeping, a watch with voice recognition, and the world’s first professional dive watch with an electronic deep sensor. Pushing further, the brand introduced its latest innovation: the Eco-Drive technology. In this collection, the watches are powered by any light source, thus eliminating the need for batteries.
 “Citizen lives by the statement that ‘Better Starts Now’, as such opening our first store here in Cebu is a testament to this belief. We continuously strive for the best in providing our customers watches that are not only aesthetically impressive but that truly last a lifetime,” enthused Managing Director of Citizen Watches H.K. Limited, Naoto Hosogaya. “The Eco-Drive technology is exactly that. It’s a revolutionary collection which is a fusion of both beauty and technology,” he added.

The opening of the concept store was marked by a ‘Powered By Light’ Ceremony using laser light to symbolize the official opening of the store. Present to celebrate this milestone for Citizen, along with Hosogaya, were Wizer Industries President Ray Jacinto, exclusive distributor of Citizen in the Philippines, Citizen Watches H.K. Limited Sales Executive Wendy Tam, Wizer Industries Brand Manager Joy Jalandoni, and TV personality and Citizen Philippines Brand Ambassador Daniel Matsunaga. The event was hosted by Miss Earth 2008 Karla Henry.
Guests got a closer look at the featured timepieces as Cebu models donning Eco-Drive watches posed to highlight the brand’s prized collection: Citizen Altichron Cirrus, Citizen Promaster Aqualand, Citizen Satellite Wave F900 and Citizen L for Ladies. Together with the store’s launch, winners from the raffle draw and Citizen’s Instagram photo contest took home Citizen merchandise. Two lucky guests, Queenie Ammann and Monica Lopez, won the grand prize and took home their own Citizen Eco-Drive watch.

Citizen’s presence as a pioneering watch brand in the Philippines
started since 1967, and its first mono store in the Philippines opened in 2013.
Now that its 2nd store is in full swing, the brand is set to expand
with three more stores in order to meet the demands of its discerning patrons.

Since its founding in Tokyo, Citizen has gained world-wide recognition
in creating watches that foster excellence and creativity. It lives by the
concept of “Fusion of Technology and Beauty” in mind, where it merges
technology with the perfection of design. The Citizen store in Cebu is at the
Upper Ground Floor, The Northwing, SM City Cebu. For inquiries and updates,
contact Citizen SM City Cebu at (032) 238-9567.